Custom-built. Trained on your reviews. Speaking your brand voice. Owned by you — not rented from a platform.
See a free demo built for your hotelNo contract. No commitment. We build it first, you decide after.
A German family wants to know if your rooms have a sea view — but they're asking on WhatsApp. A Brazilian couple left a mixed review on Booking.com three days ago and nobody responded yet.
You know the drill.
Your team is good. But they're human. They sleep. They speak two, maybe three languages. They can't answer 47 questions simultaneously at 2am on a Saturday in August.
So what happens? The French couple books somewhere else. The German family picks the hotel that answered in 30 seconds. The Brazilian review sits there, unanswered, telling future guests you don't care.
Every unanswered inquiry is a lost booking. Every slow response pushes a guest to a competitor. Every ignored review damages your reputation for months.
If your hotel loses just 3 bookings per month to slow response times — at an average of €150/night for a 2-night stay — that's €10,800 per year walking out the door. More during peak season.
And that's before we count the reviews.
Maybe you've even tried one. Or seen a demo.
And it was... fine. Generic. It answered basic questions with the same scripted responses it gives to 2,000 other hotels. It didn't know that your breakfast terrace has the best sunrise view in Sesimbra. It didn't know your junior suite was renovated last March. It didn't know that guests keep praising your staff by name in reviews.
It was a chatbot. Not your hotel's concierge.
That's the problem with platforms like HiJiffy or Asksuite. They're subscription services. You pay monthly. You get the same system every other hotel gets. Your data lives in their cloud. And if you stop paying? Gone.
You're renting someone else's AI. You're not building anything that's yours.
I'm Marcin. Polish developer, based in Portugal. 20 years building technology infrastructure — from security systems to AI.
I'm not a startup with a slide deck and funding rounds. I'm one person who builds things that work.
Two years ago, I started building AI systems for my own life — managing information, automating workflows, solving real problems. The systems got good. Really good. Good enough that I started thinking: who else needs this?
Hotels stood out immediately. You deal with multilingual communication every day. You have mountains of guest data sitting in reviews that nobody is using. You need 24/7 availability but can't afford 24/7 staff. And the existing solutions? SaaS platforms that treat your hotel like one of 2,000 identical accounts.
So I started building custom AI for hotels. Not a platform. Not a chatbot. A system trained specifically on each hotel's own data — your reviews, your rooms, your local area, your brand voice.
The result: an AI concierge that sounds like it was trained by your best front desk manager. Because, in a way, it was.
I build a custom AI system for your hotel. It's trained on:
From Booking.com, TripAdvisor, Google. Hundreds of real guest experiences that teach the AI what your guests love, what they ask about, and how to talk about your property authentically.
Every room type, every amenity, every detail. Not a generic database. Your actual hotel.
Restaurants your guests recommend, beaches within walking distance, the best time to visit Arrábida. The things a great concierge would know.
Formal or casual, boutique luxury or family-friendly warmth. The AI matches how you talk to your guests.
Simultaneously, 24 hours a day, 7 days a week.
The AI, the training data, the system. It's yours. No monthly subscription to a platform. No data sitting in someone else's cloud. Installation plus ongoing maintenance — like hiring a specialist, not renting a tool.
Before we even have a conversation, I take your hotel's public reviews from Booking.com and TripAdvisor and build a working prototype. You see what the AI can do with your actual data. No slides. No promises. A working system.
If the demo impresses you, we talk about customization. If it doesn't, we shake hands and move on. There is no sales pitch. The demo is the pitch.
2-4 weeks. I build the complete system: deep training on your full property data, integration with your communication channels (website chat, WhatsApp, email), review management setup, booking inquiry handling.
You run it live for 30 days. See the results with real guests. If it doesn't deliver, you owe nothing.
After the trial, it's a simple maintenance arrangement. The AI is yours. I keep it running, updated, and improving. You keep full ownership of the system and data.
I don't have hotel testimonials yet. I'm honest about that.
What I have is 20 years of building systems that work, a technology stack that outperforms anything a generic chatbot can do, and the conviction that custom AI is the future for independent hotels.
So here's the deal: I'm taking 5 Portuguese hotels through the complete process at no cost. Full custom build. Full 30-day trial. No installation fee. No obligation.
Why? Because once you see what a custom AI concierge does for your guest satisfaction scores, your response times, and your review management — you won't go back. And I'll have 5 case studies that prove this works.
No installation fee. No commitment. You evaluate and decide.
Government funding can cover up to 80% of the setup cost.
This is not a subscription. It's an investment in infrastructure you own.
HiJiffy is a SaaS platform. You subscribe monthly. You get the same system 2,100 other hotels use. Your data lives in their cloud. If you cancel, your AI disappears. What I build is custom — trained on your specific hotel data, matching your brand voice, owned by you. Think of it as the difference between renting a uniform and having a suit tailored.
The Linha de Qualificação da Oferta — a Portuguese government program through Turismo de Portugal — finances up to 80% of hotel modernization projects, including technology. Applications are open until December 2026. I help you navigate the application. For many hotels, the out-of-pocket cost after funding is less than a few months of a SaaS subscription.
This is built specifically for independent and boutique hotels. The ones with 20-80 rooms who can't afford a 24/7 multilingual front desk but whose guests expect one. Big hotel chains have their own IT departments. You have me.
The AI is trained on verified information about your property. It doesn't invent answers. If it doesn't know something, it says so and routes the conversation to your staff. You review and approve the knowledge base before it goes live. And the 30-day trial is exactly for testing this in a real environment.
You own the system. There's no lock-in. If you want to stop the maintenance arrangement, the AI and all its training data stay with you. You built an asset, not a dependency.
The AI speaks perfect Portuguese (and French, German, English, Spanish). For our working relationship, I work in English, but I have Portuguese-speaking colleagues who can assist with communication. The system itself is fully multilingual from day one.